Announcement
Mavengity Expands into B2B Research
Owner Marko Pargo Ivanov is now writing the B2B Research desk directly, turning Forrester and Gartner category reports into plain-English breakdowns for buyers.
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Fresh from the desks
Consumer Protection
Florida Built Its Pfizer Case to Sidestep the Defense That Stopped Texas
Florida filed a two-count consumer protection suit against Pfizer and its chief executive over how the company marketed the COVID-19 vaccine, and the complaint is drafted to avoid the two defenses that have kept Texas and Kansas in procedural fights for two years.
Immigration
The Supreme Court Took the Detention Case the Government Did Not Ask For
The justices agreed to decide whether the government may hold immigrants arrested inside the United States without a bond hearing, and they took the case the administration had asked them to pass over. The Second Circuit read the detention statute to require a hearing, while the Fifth and Eighth Circuits read it the other way.
Consumer Protection
The FTC Narrows Its Scam-Ad Theory to the Act of Optimization
An advance notice asks whether search engines and social platforms violate the FTC Act when their optimization tools assemble and target ads that impersonate agencies and brands. The Commission withdrew a broader means-and-instrumentalities theory in 2024 and is re-entering through an advance notice, with vetting, monitoring and takedown duties on the table and a safe harbor offered as the alternative.
Employment Law
The Human California Requires in an AI Firing Can Be the Manager Who Wanted It
California's No Robo Bosses Act, signed Sept. 30, bars employers from firing or disciplining workers solely on an automated system's output and requires a human to corroborate the decision first. The corroborating human is the employer's choice, the two terms that decide when the duty applies are undefined, enforcement runs through the state at $500 per violation, and the law becomes operative on July 1, 2027.
Pharma
Connect Biopharma's COPD Trial Hit the Endpoint Its Asthma Trial Missed
Rademikibart cut COPD treatment failure 81 percent over 28 days in a 159-patient Phase 2 trial, three weeks after the same endpoint missed in asthma. Connect Biopharma now has to settle with the FDA which measure a Phase 3 would be built on.
Energy policy
A Diesel Export Ban Would Trade One Pump Price for Another
Retail diesel set a record at $6.529 a gallon in the week of Sept. 21 and slipped to $6.382 a week later, while the export ban still under consideration would push gasoline the other way.
Private markets
SEC says a pre-IPO fund adviser promised SpaceX share distributions after the shares were gone
The SEC says Meyer Global Management raised $18.5 million from nearly 100 investors across single-company pre-IPO funds, missed a $46,020 capital call that cost one fund its SpaceX stake, and diverted $686,636 from money owed to investors.
Tax policy
Treasury starts opening Trump accounts for eligible children on October 1
Temporary rules effective September 30 make the Treasury Secretary, not a parent, the party who elects to open a Trump account, and the first round of automatic enrollments begins October 1.
Policing
The Longest-Running Police Monitorship in U.S. History Ends in Oakland
Judge William Orrick ended 23 years of federal oversight of the Oakland Police Department, handing authority over discipline and policy to a city commission that answered to no federal judge.
Intent Data
Intent Data Providers For B2B
Non-English intent signal is still under twenty percent of total volume industrywide, which means most platforms are seeing a fraction of the buying activity happening outside English language markets.
Knowledge Management
Knowledge Management Solutions
One vendor is explicitly competing on restraint, arguing that a plausible AI generated article that is subtly wrong is worse for a knowledge base than no article at all.
MDR
Managed Detection And Response Services
Forrester's own buyer guidance undercuts the AI pitch: providers are getting measurably more efficient, and there is little evidence yet that any of that efficiency is reaching customer pricing.
MDR Europe
Managed Detection And Response Services In Europe
Forrester's guidance to buyers is blunt: having a data centre in the EU answers one sovereignty question out of four, and most vendor pitches stop at the first.
Manufacturing Tech
Manufacturing Technology Services
Forrester frames 2026's binding constraint as a workforce that cannot be trained fast enough, which makes this a services category built around people more than platforms.
Market Intelligence
Market And Competitive Intelligence Platforms
Forrester's Q3 2026 Wave scores ten providers against twenty nine criteria, cutting the field's criteria count for the first time, while a vendor that owns its content finishes last equal.
Open Banking
Open Banking Intermediaries
Two of the category's most prominent independent players are now owned by the card networks they were supposed to route around.
Change Management
Organizational Change Management Services
Forrester's provider count nearly doubled in three years, and every other technology category in this series points at the same root cause: the software works and the organisation does not change.
PLM
Product Lifecycle Management Platforms For Discrete Manufacturers
Every reference customer for one vendor said they would buy again, which in PLM can mean genuine excellence or a customer base that has nowhere else to go once the evidence chain is built.
Announcements
News from Mavengity
Announcement
James T. Joins Mavengity as a Medical Writer
With James now writing full time for our Healthcare & Medical desk, Mavengity has formally expanded into dedicated medical authorship.
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