Announcement
Mavengity Expands into B2B Research
Owner Marko Pargo Ivanov is now writing the B2B Research desk directly, turning Forrester and Gartner category reports into plain-English breakdowns for buyers.
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Fresh from the desks
Patient Care
The Sound in the ICU That Has No Column in the Chart
A physician's essay on grief and whale song points at something the medical record has never measured, that a family's wail carries real physiological information. Crying and whale calls have decades of published science behind them; the sound that fills an ICU when someone dies has no column in any chart.
Employee Benefits
The $5,250 Tuition Benefit Is a 1986 Number
Credit unions ranked among the best workplaces cap education benefits at $5,250, the largest amount the IRS lets an employer give tax-free. The figure was set in 1986 and never moved while tuition tripled and student debt topped $1.86 trillion, until an indexing fix finally arrives in 2027.
Antitrust
The World's Biggest Generic Drugmaker Is Accused of the Branded Playbook
Turkish antitrust regulators are investigating Teva for patent-system manipulation and disparaging rivals, echoing a 2024 European Commission fine of 462.6 million euros for the same conduct around Copaxone. The accusation sits on the seam between the two companies Teva is: the generic challenger and the branded defender.
Retirement Planning
The Retirement Advice That Benefits Your Heirs More Than You
The standard playbook for a retiree with more than they'll spend, drain the tax-deferred account first, save the Roth, let the brokerage pass with its stepped-up basis, minimizes the heir's tax bill. It does so partly at the cost of the retiree's own flexibility, and the payoff depends on a future nobody has seen.
Rural Health
Medicaid Cuts Are Closing the Last Mile of Rural Care First
Federal Medicaid reductions are usually measured in coverage lost and dollars cut. In rural Maine, hospitals losing about 1 percent of revenue are dropping birthing units and leaning on a philanthropy-funded air ambulance service, turning a budget line into miles a family must drive at 2 a.m.
Biotech Economy
The Money Left Massachusetts Biotech Before the Jobs Did
Massachusetts biopharma employment fell for the first time in two decades in 2025, even as the same industry snapshot shows 2026 venture funding up 25 percent and $18 billion in acquisitions. Jobs are the slowest signal in the industry; capital is the fastest, and the two numbers are just describing different years.
Cancer Screening
In Long-Term Care, the Screening Decision Is Made by Logistics
National cancer screening guidelines stop offering guidance for women past 75, exactly the age long-term care residents have often just entered. In the resulting silence, whether a resident gets screened is decided not by medicine but by who can arrange transportation to an off-site appointment.
Patient Safety
Hospital Diversion Software Is Only as Strong as Its Most Human Link
A California hospital's drug-diversion AI flagged a nurse stealing patients' pain medication for weeks before anyone acted. The software did its job; the failure was in the unfunded human review every diversion system quietly depends on to turn a flag into an intervention.
Economy
What Consumers Feel Is the Price Level, Not the Inflation Rate
Inflation is officially cooling to 3.4 percent, but consumer surveys show nearly 80 percent of households still cutting back and a third making extreme choices. The gap is not confusion, it is the difference between a flow the Fed can steer and a stock of accumulated prices that policy can never subtract from.
B2B Research
Most Popular Research Articles
Intent Data
Intent Data Providers For B2B
Non-English intent signal is still under twenty percent of total volume industrywide, which means most platforms are seeing a fraction of the buying activity happening outside English language markets.
Knowledge Management
Knowledge Management Solutions
One vendor is explicitly competing on restraint, arguing that a plausible AI generated article that is subtly wrong is worse for a knowledge base than no article at all.
MDR
Managed Detection And Response Services
Forrester's own buyer guidance undercuts the AI pitch: providers are getting measurably more efficient, and there is little evidence yet that any of that efficiency is reaching customer pricing.
MDR Europe
Managed Detection And Response Services In Europe
Forrester's guidance to buyers is blunt: having a data centre in the EU answers one sovereignty question out of four, and most vendor pitches stop at the first.
Manufacturing Tech
Manufacturing Technology Services
Forrester frames 2026's binding constraint as a workforce that cannot be trained fast enough, which makes this a services category built around people more than platforms.
Market Intelligence
Market And Competitive Intelligence Platforms
Generative AI should have commoditized this category, and instead Forrester's criteria count kept climbing, because the moat was always licensed source access, not summarization.
Open Banking
Open Banking Intermediaries
Two of the category's most prominent independent players are now owned by the card networks they were supposed to route around.
Change Management
Organizational Change Management Services
Forrester's provider count nearly doubled in three years, and every other technology category in this series points at the same root cause: the software works and the organisation does not change.
PLM
Product Lifecycle Management Platforms For Discrete Manufacturers
Every reference customer for one vendor said they would buy again, which in PLM can mean genuine excellence or a customer base that has nowhere else to go once the evidence chain is built.
Announcements
News from Mavengity
Announcement
James T. Joins Mavengity as a Medical Writer
With James now writing full time for our Healthcare & Medical desk, Mavengity has formally expanded into dedicated medical authorship.
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