I spent the last ten years working in B2B demand generation, which meant reading a lot of analyst reports under deadline pressure. My recurring frustration was that the reports are scattered across formats and paywalls, and once you're actually inside one, half the vendors it covers describe themselves as "leaders" somewhere in their own marketing, which is technically often true and practically not that useful. Knowing a vendor is called a leader by someone tells you very little about whether it's the right fit for what you're buying. That gap between what the report says and what a buyer actually needs to decide is what I built the B2B Research desk to close, and I'm now writing it myself, on top of running Mavengity.
Each report we publish takes a single Forrester or Gartner category, an example being Translation Management Systems, and chews it down into the parts that actually matter for a buyer: who the analyst firm named as strong, what specifically earned that placement, and where the evaluation's own criteria quietly work against you once you're the one signing the contract.
One page per category, always the current one
The structure behind the desk is simple and it's not going to change. One page covers one category, and that page always reflects the latest evaluation available for it. When an analyst firm re-scores a category, renames it, or folds it into a broader one, as happened with B2B Event Management Technology when it became All-In-One Event Management Platforms, the older write-up doesn't get deleted or silently overwritten. It's archived, and it stays reachable from that category's own archive menu, so the history of how a market moved is preserved instead of quietly disappearing.
That matters more than it sounds like it should. Vendor positioning changes fast, and a buyer comparing this year's shortlist against a two-year-old bookmark deserves to know they're looking at a retired scorecard, not get routed to it as if it were current.
Sourced, and linked to related coverage
Every report on the desk carries its sources directly in the article, with the specific analyst publications it draws on named and linked near the end, rather than a vague "based on industry research" line. Where a category overlaps with another one we've covered, that related coverage is linked too, since most B2B buying decisions don't stop at one category, budget and integration questions usually spill into the next one over.
If you want to see what that looks like in practice, the full library is on the B2B Research hub, and my author page collects everything I've written for it so far.