Privacy Policy

This Privacy Policy explains how Mavengity ("Mavengity", "we", "us", or "our"), operated by MarkoNet Ltd. (UIC/PIC 207468402), registered at 2A Vasil Kunchev St., Petrich Municipality, 2850 Petrich, Blagoevgrad province, Bulgaria, collects, uses, and protects information when you visit mavengity.com (the "Site").

1. Information We Collect

We collect information in the following ways:

• Information you provide directly: such as your email address if you subscribe to our newsletter, or details you submit if you contact us.
• Information collected automatically: such as your IP address, browser type, device information, pages visited, and referring URLs, collected through cookies and similar technologies. See our Cookie Policy for details.
• Information from third parties: such as aggregated analytics data from Google Analytics and other services we use to understand how the Site is used. See Section 5 below.

2. How We Use Your Information

• To operate, maintain, and improve the Site and its content.
• To send newsletters or updates you have opted in to receive.
• To understand aggregate readership trends and improve our editorial coverage.
• To respond to inquiries you send us.
• To comply with legal obligations and protect against fraud or misuse of the Site.

3. Legal Basis for Processing (EEA/UK Users)

Where the General Data Protection Regulation (GDPR) applies, we process personal data on the following legal bases: your consent (e.g., newsletter sign-up), our legitimate interests (e.g., improving the Site, security), and compliance with legal obligations.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, and understand how visitors use our content. Full details, including how to manage your preferences, are available in our Cookie Policy.

5. Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to help us understand how visitors use the Site. Google Analytics uses cookies and similar technologies to collect information such as your IP address, device and browser type, pages viewed, time spent on pages, and referring or exit pages. This information is transmitted to and processed by Google in accordance with Google's Privacy Policy.

We use this data in aggregate form to understand readership trends and improve the Site's content and performance; we do not use Google Analytics to identify you personally.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, or by managing your cookie preferences as described in our Cookie Policy. For more detail on how Google collects and processes data from sites that use its services, see How Google uses information from sites or apps that use our services.

6. Advertising and Google AdSense

We use, or intend to use, Google AdSense to display advertising on the Site. Google, as a third-party vendor, uses cookies (including the DoubleClick DART cookie) to serve ads based on your prior visits to this Site and other websites on the Internet. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this Site and/or other sites.

You may opt out of personalized advertising by visiting Google Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info. For more detail on how Google uses information from sites that use its services, see How Google uses information from sites or apps that use our services.

Third-party ad servers or ad networks, including Google, may also use their own cookies, tags, or web beacons in the ads that appear on the Site, and those ads may collect information about your visits to this and other websites to provide advertisements about goods and services of interest to you. We do not have access to or control over these third-party cookies.

Information you submit through any form on a healthcare or medical article (for example, a newsletter sign-up or contact form on that page) is used solely to respond to you or fulfill the request you made, and is not used for advertising purposes and not shared with Google AdSense, Meta, or any other third-party advertising vendor.

7. Meta Pixel

We use the Meta Pixel (from Meta Platforms, Inc.) on the Site. The Meta Pixel is a piece of code that allows us to measure the effectiveness of our content and understand how visitors use the Site, and it may also be used to show you relevant advertising on Facebook, Instagram, and other Meta platforms. The Meta Pixel collects information such as your IP address, browser and device information, and pages you visit on the Site, and shares this information with Meta. It also records a "PushSubscribe" event, without any personal identifiers beyond standard pixel data, when a visitor opts in to push notifications as described in Section 8, which helps us measure the effectiveness of our content in generating subscribers.

You can learn more about how Meta uses this information in Meta's Privacy Policy, and you can manage your ad preferences through your Facebook Ad Settings. As noted above, data submitted through forms on healthcare or medical articles is not passed to the Meta Pixel or used for advertising.

8. Push Notifications (OneSignal)

We use OneSignal, a service provided by OneSignal, Inc., to deliver optional web push notifications about new articles and updates to visitors who opt in. If you accept push notifications when prompted by your browser, OneSignal collects and stores your browser's push subscription token along with technical information such as your IP address, browser type, device type, and general location derived from your IP address, in order to deliver notifications to you.

We use this data solely to send notifications you have opted in to receive and to measure delivery and engagement (for example, whether a notification was shown or clicked). We do not use OneSignal data for advertising purposes. We do not share your OneSignal subscription data itself with Google AdSense or Meta; however, when you opt in to push notifications, we do notify the Meta Pixel that a "PushSubscribe" event occurred, as described in Section 7, so we can measure how effectively our content drives subscribers. This event does not include your push subscription token, notification content, or other OneSignal-specific data.

You can withdraw consent at any time by disabling notifications for this Site in your browser settings, or via any unsubscribe option included in a notification. For more information, see OneSignal's Privacy Policy.

9. How We Share Information

We do not sell your personal data. We may share information with:

• Service providers who help us operate the Site (e.g., hosting, email delivery, analytics), bound by confidentiality obligations.
• Advertising partners, such as Google AdSense and Meta, who use cookies and similar technologies to serve and measure ads on the Site, as described in Sections 6 and 7.
• Push notification service providers, such as OneSignal, who help us deliver notifications you have opted in to receive, as described in Section 8.
• Authorities, where required by law or to protect our legal rights.
• A successor entity, in the event of a merger, acquisition, or sale of assets.

Regardless of the above, information submitted through forms on healthcare or medical articles is never shared with advertising partners, as described in Section 6.

10. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy, or as required by applicable law.

11. Your Rights

Depending on your location, you may have the right to access, correct, delete, or export your personal data, and to object to or restrict certain processing. EEA/UK residents may also lodge a complaint with their local data protection authority. To exercise any of these rights, contact us using the details below.

12. Data Security

We use reasonable technical and organizational measures designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

13. Children's Privacy

The Site is not directed to children under 16, and we do not knowingly collect personal data from children.

14. International Transfers

Your information may be processed in countries other than your own. Where required, we take steps to ensure appropriate safeguards are in place for such transfers.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date above.

16. Contact Us

Questions about this Privacy Policy can be directed to:

MarkoNet Ltd.
2A Vasil Kunchev St., Petrich Municipality
2850 Petrich, Blagoevgrad province, Bulgaria
Phone: +359 0893 987 184

See also our Imprint for full company details.