https://mavengity.com/research/ Independent analysis of B2B technology categories as defined by Forrester and Gartner, covering AI platforms, event technology, customer data, and process automation. en-us Mon, 21 Sep 2026 16:34:47 +0000 https://mavengity.com/assets/img/mavengity-yt-logo.png https://mavengity.com/research/ https://mavengity.com/research/4g-and-5g-private-mobile-network-services/ https://mavengity.com/research/4g-and-5g-private-mobile-network-services/ Fri, 21 Aug 2026 00:00:00 +0000 Research Gartner's newest Magic Quadrant crowns NTT DATA, Orange Business, Telefonica, and Verizon as Leaders, and none of them makes a radio: the market decided that running the network beats building it. https://mavengity.com/research/account-based-marketing-platforms/ https://mavengity.com/research/account-based-marketing-platforms/ Fri, 21 Aug 2026 00:00:00 +0000 Research 6sense, ZoomInfo, and Demandbase lead Gartner's 2025 quadrant, and all three win on data, not media: the ABM platform quietly became a GTM data platform. https://mavengity.com/research/accounts-payable-applications/ https://mavengity.com/research/accounts-payable-applications/ Fri, 21 Aug 2026 00:00:00 +0000 Research Gartner's second Magic Quadrant for AP software drops five vendors and adds four, and its Leader definition now demands autonomous finance operations, not just faster invoice capture. https://mavengity.com/research/accounts-receivable-applications/ https://mavengity.com/research/accounts-receivable-applications/ Fri, 21 Aug 2026 00:00:00 +0000 Research No Magic Quadrant exists yet under this name; the last scorecard for the market it replaces, Integrated Invoice-to-Cash, is three years old, and its own Leader rung is half publicly unidentified. https://mavengity.com/research/adaptive-project-management-and-reporting/ https://mavengity.com/research/adaptive-project-management-and-reporting/ Fri, 21 Aug 2026 00:00:00 +0000 Research Asana and monday.com now share a Gartner quadrant with Planisware and Planview, the clearest sign yet that team work-management tools and enterprise PPM software have become one market. https://mavengity.com/research/advertising-platforms/ https://mavengity.com/research/advertising-platforms/ Fri, 21 Aug 2026 00:00:00 +0000 Research Gartner skipped the quadrant for this category entirely and published a warning instead: by 2028, over 70 percent of ad spend will run through AI-priced self-serve platforms nobody independently audits. https://mavengity.com/research/agentic-analytics/ https://mavengity.com/research/agentic-analytics/ Fri, 21 Aug 2026 00:00:00 +0000 Research Gartner's Market Guide predicts 60 percent of agentic analytics projects relying only on MCP will fail by 2028 for lack of a consistent semantic layer, a number the vendor demos never mention. https://mavengity.com/research/agentic-software-quality-assurance-platforms/ https://mavengity.com/research/agentic-software-quality-assurance-platforms/ Fri, 21 Aug 2026 00:00:00 +0000 Research The category is renaming itself from AI-Augmented Software Testing to agentic QA, but Gartner's own findings say the market is still selling augmentation while the marketing already promises autonomy. https://mavengity.com/research/ai-applications-in-it-service-management/ https://mavengity.com/research/ai-applications-in-it-service-management/ Fri, 21 Aug 2026 00:00:00 +0000 Research ServiceNow was the sole Leader in Gartner's 2025 quadrant, and it then acquired the sole Challenger, Moveworks, leaving genuine competition down to one company. https://mavengity.com/research/ai-augmented-code-modernization-tools/ https://mavengity.com/research/ai-augmented-code-modernization-tools/ Fri, 21 Aug 2026 00:00:00 +0000 Research Gartner's inaugural quadrant splits the field between agentic rewriters like AWS and Microsoft and a deterministic search specialist in Moderne, and AWS alone claims 7.9 billion lines of code analyzed. https://mavengity.com/research/ai-enabled-csp-customer-experience-and-journey-operations/ https://mavengity.com/research/ai-enabled-csp-customer-experience-and-journey-operations/ Fri, 21 Aug 2026 00:00:00 +0000 Research Gartner split one telecom AI quadrant into three, and this slice, journey operations, has no scorecard of its own yet, only a combined 2025 edition where AsiaInfo topped both halves it absorbed. https://mavengity.com/research/ai-enabled-csp-marketing-and-sales-solutions/ https://mavengity.com/research/ai-enabled-csp-marketing-and-sales-solutions/ Fri, 21 Aug 2026 00:00:00 +0000 Research The revenue-generating third of a split telecom AI market, still waiting for its own Magic Quadrant, with AsiaInfo's repeat Leader placement the best public evidence of who will win it. https://mavengity.com/research/ai-enabled-retail-smart-checkout-solutions/ https://mavengity.com/research/ai-enabled-retail-smart-checkout-solutions/ Fri, 21 Aug 2026 00:00:00 +0000 Research Gartner's Market Guide says the self-checkout kiosk has evolved into a real-time enterprise data asset, and the loss-prevention case alone may pay for the whole deployment. https://mavengity.com/research/ai-enabled-translation-services/ https://mavengity.com/research/ai-enabled-translation-services/ Fri, 21 Aug 2026 00:00:00 +0000 Research Gartner predicted in 2020 that machine translation would flip most translators into editors by 2025; it revised that number down to a third of the original forecast two years later. https://mavengity.com/research/ai-evaluation-and-observability-platforms/ https://mavengity.com/research/ai-evaluation-and-observability-platforms/ Fri, 21 Aug 2026 00:00:00 +0000 Research Only 18 percent of engineering teams currently evaluate their AI agents at all, per Gartner's own survey, which is the real reason this brand-new category exists. https://mavengity.com/research/ai-gateways/ https://mavengity.com/research/ai-gateways/ Fri, 21 Aug 2026 00:00:00 +0000 Research Gartner's first Magic Quadrant for AI gateways is still a year out, but Palo Alto Networks already bought one of the strongest independent vendors, Portkey, before the scorecard could weigh in. https://mavengity.com/research/ai-governance-platforms/ https://mavengity.com/research/ai-governance-platforms/ Fri, 21 Aug 2026 00:00:00 +0000 Research More than a hundred vendors market AI governance capability; Gartner's inaugural quadrant found only thirteen that actually enforce policy at runtime rather than just reviewing it. https://mavengity.com/research/ai-network-fabrics/ https://mavengity.com/research/ai-network-fabrics/ Fri, 21 Aug 2026 00:00:00 +0000 Research Roughly 200 organizations running high-end AI data centers are about to outspend the other 100,000 ordinary data centers threefold on networking gear, and the leftover supply chain is about to feel it. https://mavengity.com/research/answer-engine-visibility-tools/ https://mavengity.com/research/answer-engine-visibility-tools/ Fri, 21 Aug 2026 00:00:00 +0000 Research Nearly a third of buyers now research purchases through generative AI, while CMOs still park over a fifth of digital budget in traditional SEO, a gap this brand-new tool category exists to close. https://mavengity.com/research/api-and-mcp-testing-tools/ https://mavengity.com/research/api-and-mcp-testing-tools/ Fri, 21 Aug 2026 00:00:00 +0000 Research No Magic Quadrant exists yet for this market, but the testing vendors are already shipping MCP servers, which means the tools built to test agents are becoming tools agents can call.